World Liberty Financial (WLFI), the crypto firm associated with the family of US President Donald Trump, made waves when it debuted late last year.
WLFI caused a stir when it launched ahead of the president’s inauguration. Observers have accused the project of front-running important crypto-related events, like the White House Crypto summit, and presenting a conflict of interest.
Trump is in a unique position to influence outcomes that would affect his portfolio, but WLFI is not insulated from the broader market trends, which have seen crypto and stock prices drop amid significant macroeconomic concerns.
The Trump administration will soon mark 100 days in office. Here’s what WLFI has been up to, and how the president’s crypto investments are shaking out.
The “gold paper” for WLFI features flattering Trump imagery. Source: WLFI
Founding and ownership of Trump’s crypto investment WLFI project
WLFI launched on Sept. 16, with then-President-elect Donald Trump announcing the move on X. Founded under the guidance of real estate magnate Steve Witkoff and his son Zach, the co-founders also include Chase Herro, a crypto investor and self-described “dirtbag of the internet,” and Zak Folkman, a social media influencer and former pickup artist.
The Trump family also features prominently. President Trump is listed as “chief crypto advocate,” while his sons Eric, Donald Jr. and Barron are “Web3 ambassadors.”
The leadership team at WLFI. Source: WLFI
WLFI token sales
One of World Liberty Financial’s first moves was to sell its own token. The first token sale opened on Oct. 15, 2024, earning the company about $300 million by selling 20 billion WLFI $WLFI for $0.015 each.
On Jan. 20, 2025, the day Trump was inaugurated, WLFI announced a second token sale, citing “massive demand and overwhelming interest.” The firm offered 5 billion tokens at $0.05 each, representing a price increase of 230% from the first sale. The second sale was completed nearly two months later on March 14, having met its full target of $250 million.
According to the project’s “gold paper,” the WLFI tokens will confer voter…
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